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Levi's

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Anyone can make a pair of blue jeans, but Levi Strauss & Co. made the first blue jean –– in 1873. And we draw upon our heritage to continually reinvent the blue jean for generation after generation. Levi Strauss & Co. has been innovating since the birth of the first pair of jeans in 1873. Throughout our long history, we’ve inspired change in the marketplace, the workplace and the world. We invite you to take a look at our proud heritage in this timeline.